One thing that bothers me about the hive mind is that it's so easily manipulated and so vulnerable to the human desire to fit in. Haven't large groups of people converged on beliefs that turned out to be false and destructive, not a few times but over and over?
A few years ago I read about how the personality cult developed around Kim Il-Sung. I had thought these things happened only because a person became so powerful he was able to compel everyone else to fawn over him. But at least in the case of Kim Il-Sung, it had just as much to do with the psychology of the people surrounding him. At some point it became clear that he had acquired a great deal of authority. The way everyone else reacted was to try to appropriate a little bit of that authority by sucking up to him. This sort of snowballed until you had formerly intelligent human beings going around saying Kim Il-Sung invented the airplane. It became sort of a contest to see who would abase himself more completely.
The hive mind can enable a cult. The hive mind theory says that if millions of North Koreans insist that Kim Jong-Il got 11 holes-in-one on his first round of golf, then it's likely to be true. It's just stupidity magnified.
Advertisers and entertainers know more about human psychology than any psychologist. They know we are all susceptible to groupthink. Appeals to conformity have always been a part of advertising, but lately they've become more obvious and naked than ever. One red flag is the use of the "we" to mean "you, me and everyone". I found these in a couple minutes on Huffington Post and the like.
Then there's the phrase "It's Official" to try to put an objective gloss on something that is obviously a matter of opinion.It’s Official: Religion Doesn’t Make You More Moral
It’s official: Marijuana has gone mainstream
It's official? My, I wouldn't want to hold a non-official opinion. Here's one more for you, courtesy of your blogger: It's Official: The Internet is Full of Crap.